The Value of Location Based Data with Glen Straub from Factual.


Manage episode 232006665 series 1006450
By Lori H. Schwartz. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
On this week's Tech Cat Show we'll talk about how data is the new currency with Factual, a location data company powering innovation in product development, mobile marketing and real world analytics. Location based data services (LBS) use real-time geo-data from a mobile device or smartphone to provide information, entertainment or security. Some services allow consumers to "check in" at restaurants, coffee shops, stores, concerts, and other places or events. Glen Straub, Vice President, Business Development at Factual will take us through the latest in the location data business and how it's evolving. You'll learn alot about where you're going on today's Tech Cat Show with Factual.

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