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1248: Put A Face To Your Brand With Personalized Video Messages

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Manage episode 264977358 series 80936
Content provided by Neil C. Hughes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Neil C. Hughes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Bonjoro is an app for sending individual personalised videos to welcome and onboard new customers and clients. It allows your customers know just how much you care about them. I wanted to learn more about how brands can stop spamming with impersonal, generic messages and craft something meaningful instead.

Matthew Barnett joins me on Tech Talks Daily to share the story behind Bonjoro. He reveals how he grew a team in 6 countries over 3 years, with a 97% non-Australian customer base. I also learn how highly personal video messages help build trust, love and convert customers for life.

We also discuss the growth of personalization at scale in the marketing mix and how asynchronous video creates advocates and superfans.

  continue reading

2030 episodes

Artwork
iconShare
 
Manage episode 264977358 series 80936
Content provided by Neil C. Hughes. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Neil C. Hughes or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Bonjoro is an app for sending individual personalised videos to welcome and onboard new customers and clients. It allows your customers know just how much you care about them. I wanted to learn more about how brands can stop spamming with impersonal, generic messages and craft something meaningful instead.

Matthew Barnett joins me on Tech Talks Daily to share the story behind Bonjoro. He reveals how he grew a team in 6 countries over 3 years, with a 97% non-Australian customer base. I also learn how highly personal video messages help build trust, love and convert customers for life.

We also discuss the growth of personalization at scale in the marketing mix and how asynchronous video creates advocates and superfans.

  continue reading

2030 episodes

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