#128 Anne-Worley Moelter — CEO of Movement, Running The Largest Network of Gyms In The US, Climbing’s Unique Community, The Evolution Of Climbing Gyms and Where They're Headed

The Testpiece Podcast

Anne-Worley Moelter is one of the most important people in climbing today because she is the CEO of Movement Climbing, the largest network of climbing gyms in the US with a portfolio of 30 gyms and another 3 coming soon. These gyms set the tone and craft the climbing experience for millions of climbers.
Anne-Worley is a lifer who has done SO MUCH for our sport. She started her journey in the industry over 20 years ago working as an assistant manager at a gym. She went on to hold many different roles in the industry such as being a founding member of ABS, running USAC, and of course, opening the original Movement in Boulder, CO in 2009 with her husband Mike Moelter.
Movement has gone through a lot of changes since that first gym, but now Anne-Worley is back to run the much larger organization.
Tune in to hear Anne-Worley share insights on how our industry has evolved and where it's heading. You can't miss these insights from someone who is in a unique position in climbing and has worn almost every hat you can wear in the industry!
SHOW NOTES:

• Movement Climbing Website
• Movement Climbing Instagram

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Chapters

1. Intro (00:00:00)

2. Her Start In The Climbing Industry (00:08:32)

3. What Makes Climbing’s Community Unique (00:13:53)

4. Combining ABS and USAC (00:17:15)

5. Opening The First Movement Gym (00:24:49)

6. Circuits and Hold Color’s At Movement RiNo (00:36:28)

7. Legacy Movement’s Transition Into Today’s Movement (00:40:29)

8. The Evolution of Climbing Gyms (00:45:04)

9. “Build It and They Will Come”? (00:55:05)

10. The Growth of Climbing (01:03:29)

11. USAC Training Center (01:14:16)

12. Community And Movement (01:17:46)

13. Inflection Point or Steady State? (01:27:51)

14. How do you go from Good To Great? (01:29:35)