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The Influencer Business

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Manage episode 216305512 series 1301441
Content provided by BBC and BBC World Service. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC World Service or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Earlier this year, a baker in Liverpool in north-west England vented her frustration on Twitter over constantly being asked by social media influencers for free cakes. Many other businesses publicly sided with Laura Worthington, but were they being fair? We investigate the impact of influencers – people with powerful social media followings. What are the rules and ethics around advertising and promotion?

What proportion of your country are immigrants? What proportion of teenage girls give birth each year? Research suggests most people get the answers to these questions, and many others about their own countries, very wrong. Tim Harford interviews Bobby Duffy, Global Director of Ipsos Social Research Institute and author of the book, Perils of Perception: Why We’re Wong About Nearly Everything.

Heartbreak after love lost has been written about for generations in literature and in songs. But what causes this physical feeling of pain? Is it a figment of our imagination, prompted by our society and culture, or can we fall sick or even die from a broken heart?

Photo Caption: Influencer Lisa Linh promotes a number of brands – including hotels and credit card companies Photo Credit: Lisa Linh

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109 episodes

Artwork

The Influencer Business

The Thought Show

126 subscribers

published

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Manage episode 216305512 series 1301441
Content provided by BBC and BBC World Service. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC World Service or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Earlier this year, a baker in Liverpool in north-west England vented her frustration on Twitter over constantly being asked by social media influencers for free cakes. Many other businesses publicly sided with Laura Worthington, but were they being fair? We investigate the impact of influencers – people with powerful social media followings. What are the rules and ethics around advertising and promotion?

What proportion of your country are immigrants? What proportion of teenage girls give birth each year? Research suggests most people get the answers to these questions, and many others about their own countries, very wrong. Tim Harford interviews Bobby Duffy, Global Director of Ipsos Social Research Institute and author of the book, Perils of Perception: Why We’re Wong About Nearly Everything.

Heartbreak after love lost has been written about for generations in literature and in songs. But what causes this physical feeling of pain? Is it a figment of our imagination, prompted by our society and culture, or can we fall sick or even die from a broken heart?

Photo Caption: Influencer Lisa Linh promotes a number of brands – including hotels and credit card companies Photo Credit: Lisa Linh

  continue reading

109 episodes

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