Matt Kovacs | public relations expertise for his clients

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Manage episode 273154288 series 2294979
By The Travel Wins. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
How will the lockdown change the public relations industry?
Matt Kovacs is my guest today. Matt is the president of BlazePR, a corporate brand focused public relations company based in Santa Monica, California. We had a great conversation about how corporate branding public relations work and the recent changes to business travel. The PR industry has already pivoted from in person pitches and trade shows to Zoom calls and Matt sees the benefits and shortcomings of being a “remote” PR firm.
Matt talks about the evolution of public relations going from traditional media sources to bloggers to influencers and now includes “micro” and “nano” influencers. BlazePR has to constantly make the adjustments to the ever changing trends. We also discuss the phenomenon of “cancel culture” and how he prepares his clients and even his own company with the potential of being “cancelled”.
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Intro song “Road Trip” by Robin Tricker
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256 episodes