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Ep 93: Jack Born – Perfect Persuasion Windows
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In This Episode
4.49 – The exact time and day when your list is most open to your promotions during a launch… ignore this “perfect persuasion window” and watch the bulk of your sales slip through your fingers
5.48 – The “pee in your own pool” scarcity mistake that destroys your credibility and breaks the trust with your list. Are you guilty of this?
15.06 – What a ‘7000-step disease control’ study reveals about deep human persuasion
18.21 – The ‘double scarcity method’ that Amazon used to pull off it’s biggest day of revenue in 22 years. (Yes, even bigger than any Black Friday or Cyber Monday.)
20.59 – How Kevin doubled his monthly membership signup using a technique many marketers hesitate to use
22.16 – What the “12-seat sushi” story reveals about boosting your product’s perceived value without packing on bonuses or bumping up price
26.57 – Jack reveals the biggest mistake that marketers make with countdown timers… (And no, it’s not running fake timers. (Although that’s bad too.)
27.51 – How to ethically add scarcity to your “always open” evergreen funnels and convert more sales
30.19 – 14 word that boosted Jack’s software sales using live chat (Hint: This forgotten technique has NOTHING to do with scarcity, discounts or any copywriting trick.)
Resources
Try Deadline Funnel for 2 months free!
Show bullets expertly written by Christopher Williamson. You can reach him at christopher-williamson.com.
Disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.
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