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Ford's Dance with Ungrowth in Innovation Team Building | The Ungrowth Show by TrellisPoint
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In this episode of "The Ungrowth Show," we explore the right and wrong ways to approach innovation, focusing on Ford's ambitious attempt to lead the digital transformation in the automotive industry with its Ford Smart Mobility initiative. While Ford has a long history of innovation, this venture, launched in 2014, aimed to develop digitally enabled vehicles and mobility solutions. However, the project faced significant challenges and ultimately highlighted the critical need for integrated and cohesive strategies in digital transformation efforts.
Join us as we dissect the lessons from Ford’s experience, discussing how the physical and operational separation of Ford Smart Mobility from the core company led to resource strain, quality issues in their traditional vehicle lineup, and financial instability. We'll explore the importance of integrating digital transformation initiatives with existing operations and how to balance innovation with maintaining quality in existing products.
Key Topics Covered:
- The importance of integrating digital transformation with core business operations
- Balancing innovation with maintaining quality in existing products
- The role of leadership in driving successful digital transformations
- Lessons from Ford’s digital transformation journey
- Strategic considerations for future digital initiatives
Show Notes:
- Ford’s Digital Transformation Failure
- The impact of siloed innovation efforts on a company’s overall performance
- Why balanced resource allocation is crucial for innovation
- The risks of disconnected digital initiatives
- Practical steps for achieving a cohesive digital transformation strategy
- How companies can learn from Ford's mistakes to drive sustainable growth
Tune in to learn how to navigate the complexities of digital transformation without losing sight of your core operations. This episode is a must-listen for any company looking to innovate effectively and avoid the pitfalls of ungrowth.
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