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How to Build an Effective Brand Communication Strategy
Manage episode 379595852 series 2947419
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You have the perfect logo and a brand visual identity that pops… so why are you struggling to grow your brand?
Well, it could be that you have neglected one or more of these four c's in your brand's strategy:
1. Consistency - Making sure the brand experience is consistent for your audience. If it isn't, you run the risk of confusing them, destroying the trust you've built up.
2. Consideration – You want to consider everything you do as a brand. Whether it’s a new initiative, piece of marketing, team member, business development decision or innovation.
• So ask yourself these three questions. What does this mean for the brand? • Does this make sense with your brand’s vision?
• Does this feel authentic for your brand?⠀
3, Clarity - Be as simple, authentic and focused as possible with everything you do. Nothing will turn off your audience faster than jargon, over-complicated messaging and confusion.⠀
4. Confidence - Belief in your brand, what you offer and your ability to serve your audience. Tap into the reason why you started your brand in the first place. Double down on what makes you unique and tell people what you’re passionate about.
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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?
Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call
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