How to Supercharge Your Brand Awareness Strategy - [4 tips to build a Memorable Brand]
Manage episode 373910962 series 2947419
Brand awareness strategy to supercharge your brand development and build a memorable brand.
The truth about brand awareness is that it’s all about habituation.
The truth is that day-to-day life can be exhausting. The human brain uses 20-25% of the body’s energy alone.
So the less effort your audience has to spend trying to remember your brand, the more relaxed they’ll be.
That state of relaxation? It’s a happy place, both for your brand and your audience.
Cognitive ease is the shortcut to help your audience remember and like your brand.
In this video are FOUR secrets to getting your audience into a state of cognitive ease and improving the memorability of your brand.
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Do Feel like your brand could use improving but not sure where to start?
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179 episodes