$38 million in 10 Weeks Selling Hover Boards

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By Ethercycle LLC, Kurt Elster, and Paul Reda. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Today's guest has had tremendous adventures in ecommerce – from managing Jack Threads' 16-million person list to earning $38mm in 10 weeks selling hover boards – and today he's going to share it all with us.

The first twenty minutes of this episode are possibly the most value-packed show we've ever recorded.

You'll hear:

  • The exact exit intent strategy they're using with Privy and Klaviyo
  • Why a Repeat Nurture Series could be your most overlooked flow
  • How kicking subscribers off their list is driving revenue
  • Why best subject line could be "a deal to good to pass up"
  • The case for plain text
  • How to ensure your emails land in the inbox
  • Using Google Trends to find seven-figure product ideas

Josh writes, "My career has taken an interesting path over the past 16 years, from accounting to digital marketing, I have seen it all. After 7 years into my career, I finally realized I was not enjoying my day to day life as a public accountant and was given an opportunity to become the Controller to one of the clients. This was my first introduction to e-commerce and marketing. After 6 months into my Controller position, I was able to skim the surface into marketing and quickly became hooked! From this point, I began my transition out of accounting and solely into digital marketing. I was given opportunities from a variety of well-known streetwear brands such as Jack Threads and Black Pyramid and multiple freelance projects, which really allowed me to hone my craft and accelerate each brands revenue. I am currently the Digital Marketing Director at Amerex Group."

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