Get 99% open rates – affordably – by leveraging this channel

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By Ethercycle LLC, Kurt Elster, and Paul Reda. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

We've seen SMS drive 20x ROI for our clients, but Shopify merchants have been slow to adopt SMS marketing. If you've been ignoring SMS as a channel, this episode addresses the common objections and risks around SMS marketing, and breaks down how to run SMS as a successful channel for your store.

You'll learn:

  • Why SMS gets a 99% open rate
  • The objections, rules, and regulations to know when texting customers
  • How to build your SMS lists (and monetize them in the process)
  • How to run successful text campaigns
  • Using SMS for customer service

Mihail is the founder and CEO of SMSBump, Shopify's first texting marketing platform. He has 8+ years worth of eCommerce experience and has worked with brands such as Facebook, MasterCard, Amazon Pay, Google, Square etc.

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