How Kettle & Fire Scaled Affiliate Relationships to 7-figures

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By Ethercycle LLC, Kurt Elster, and Paul Reda. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode, you'll hear How Kettle & Fire scaled their affiliate and partnerships programs to 7-figures in revenue. We'll talk through best practices + actionable tactics.

  • The tools to identify influencers
  • How to get big influencers' attention
  • The difference between affiliate and ambassador programs
  • What are you paying for? Defining influencer deliverables and typical costs
  • Creating a VIP experience for brand ambassadors
  • Top 3 Most Successful Channels

Our guest today is Jack Meredith, VP of Marketing at Kettle & Fire, one of the fastest growing brands in the health & wellness consumer goods space. He was employee #1 and played an instrumental role in taking the brand from zero to 8 figures in revenue. Aside from his day job, Jack also consults for DTC brands on all things marketing and growth.

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