How to Establish a Successful Jewelry Brand

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By Ethercycle LLC, Kurt Elster, and Paul Reda. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Megan Auman is a jewelry designer, metalsmith, educator and entrepreneur with over a decade of experience in selling art through a variety of channels. In this episode, Megan reveals how she built her own high-end handmade jewelry business, what it takes to sell art and handmade products online, and the mistakes artists make when selling online.

You'll learn:

  • Where to steal free time from
  • The problem with Etsy for makers
  • The steps you should take today if starting from scratch
  • A sane content strategy
  • Why you need a strategy for making money today, and another for money long-term.

In addition to running her eponymous jewelry line, she is the founder of Designing an MBA, which features business thinking for artists and makers, and Artists & Profit Makers, an online mentorship community. A best-selling CreativeLive instructor, her designs have been featured in Elle Decor, Better Homes & Gardens, Cooking Light and on top-rated blogs like Design*Sponge.

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265 episodes