This Master Tea Blender Shifted Their Family Business Online, Selling Seven-Figures


Manage episode 277042278 series 1402157
By Ethercycle LLC, Kurt Elster, and Paul Reda. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Third-generation Master Tea Blender Emeric Harney joins us to discuss the online success of their 37-year-old family tea business, Harney & Sons. Harney & Sons is a tea company that is committed to "making quality tea an everyday luxury."

Key Takeaways:

  • How they leverage their brand story
  • How to power product discovery with 300 varieties of tea
  • What its like running a store with 50+ apps
  • Why they're fighting for inclusive messaging

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