Turning Handmade Wallets into a Million Dollar Business


Manage episode 247424431 series 1402157
By Ethercycle LLC, Kurt Elster, and Paul Reda. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Ryan Popoff founded a leather goods company after learning leather working as a creative outlet. Bootstrapped and run solo in 2013, Ryan is now leading a team of 12 full-time craftspeople in a 1,400 sq. ft. workshop in British Columbia.

Popov Leather makes handmade leather goods like wallets, belts, watch straps, notebook covers, and more. They're made to order, reasonably priced, and have turned thousands of customers into devoted fans.

In this episode, you'll learn:

  • How to use Etsy to validate ideas
  • Practical tips for effective photography
  • A straightforward influencer strategy
  • and how to know when to hire

Popov Leather is the quintessential rural small town success story. A hobby turns into a micro business following spousal encouragement which then turns into a thriving fast-growth business. Six years after its first sale, Popov Leather today YOR revenue growth as more than 90% of their production is shipped to satisfied international customers.

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277 episodes