))
Testing the Power of Plant Based Foods with guests Julie Emmett, Jessica Mahan and Eric Wolfe
Archived series ("Inactive feed" status)
When?
This feed was archived on September 30, 2023 10:07 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 273191719 series 2706387
Content provided by Katie Baran. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katie Baran or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today on The Uplow’d, we welcome Julie Emmett, Jessica Mahan and Eric Wolfe to discuss an in-store test conducted on behalf of the Plant Based Foods Association to uncover how Kroger shoppers are responding to plant-based meat products across the midwestern U.S. We’ll learn about the surprising results of this test, and what it means for the future of plant-based meats.
The test was also recently featured in an article by the Specialty Food Association. For more information, visit: https://bit.ly/307Q4KC.
Julie Emmett is Senior Director of Retail Partnerships for the Plant Based Foods Association (PBFA). She collaborates with retailers on behalf of PBFA members by leading a multitude of groundbreaking initiatives to grow plant-based foods. Julie holds a Master of Business Administration from St. Mary’s College, is certified in nutrition education, and is thoroughly passionate about understanding what is driving growth within plant-based foods.
Jessica Mahan is a Lead Insights Account Manager at 84.51°, where she connects associations, boards, product licensors, marketing and media agencies with leading customer data and insights. In addition to her work scoping and executing the causal impact test with Kroger and the Plant Based Foods Association, she has also worked closely with Kroger’s leading CPG and supplier partners in the Grocery and Fresh categories, consulting on merchandising strategy and linking companies with 84.51° customer-first analytics.
Eric Wolfe is a Director of Merchandising Consulting for 84.51°. In his current role, he helps clients identify areas and processes where insight can be infused to make better business decisions. During his 10-year tenure with 84.51°, Eric has worked on a variety of initiatives including leading research and development of strategy for Fortune 500 CPGs, development of new data science capabilities across retail channels, and progressing Kroger’s understanding of customers’ needs within the Meat and Seafood categories. Eric holds a Master of Business Administration from The University of Kentucky.
24 episodes
Share
