VRS080 – The 5 Most Important Elements of Your Vacation Rental Welcome Book

The Vacation Rental Success Podcast: Property Management | Marketing | Passive Income | Heather Bayer

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I go to a lot of vacation rentals – as a guest. The only time I ever stay in a hotel is near the airport before an early morning flight, or when I’m at a conference and want to be on-site.

Of course I’m ultra-critical just because I’m in the business, but I select carefully and am usually very happy with my choices. The one thing that is often disappointing is the Welcome Book/Property Guide.

I have high expectations particularly when I’m somewhere I haven’t been before. I want far more than a scrappy folder with out-of-date tourist information and scribbled notes, but that is often what we see.

And then owners tell me that no-one ever reads it anyway so why bother?

Well, you should bother and in this episode I tell you what I think are the most important elements in your Welcome Book. And…the best ways of delivering it.

Tweet: The #VacationRental Welcome book is an essential part of your guests welcome package http://ctt.ec/53feg+ pic.twitter.com/xK9I1WUI3u

Here’s what I cover:

Why your guide needs to look good and ways of creating something special
The most important single page and the one that will get read
Where to put your emergency contact information and it’s not in the back of the book
What to put in the Quick Start Guide
The importance of a Table of Contents and Tabs
Where to put your appliance manuals
Why personal recommendations are so important
How to make your hospitality shine through
The alternatives to a paper manual
The PDF guide
Why Touch Stay could be a solution

Links to resources covered in this episode:

Serial
Podcast Movement
Touch Stay
Shutterfly
Blurb
The Evolution of the Welcome Book with Andy McNulty
Property Manager Tools
The Vacation Rental Welcome Book

50 episodes