How Covid-19 Is Affecting Video Creators

The Video Insiders Podcast

Hoping that this update finds you in good health.

Our lives and work have been affected by the coronavirus pandemic so we decided to produce a podcast about how it's impacting us and how it impacts online views and video creators.

Show notes and links of topics we discussed on the podcast.

• Internet and video consumption is going through the roof. Seeing views jumping 30% across the board (link?)
• • Big jump in live streaming on FB, Twitter, TikTok, and YouTube of course.
  • Rise of Zoom and other apps like House Party that are helping people stay connected.
• Platforms and Broadcasters are seeing surges in viewership
• • “The pandemic is driving media consumption way up. But ad sales are falling apart.” Twitter and the New York Times are crucial, but advertisers are pulling away. Expect to see that across media.
  • “Facebook, Google Could Lose Over $44 Billion in Ad Revenue in 2020 Because of Coronavirus - ad-revenue-loss-coronavirus-1203544502/
  • Ad money is drying up on YouTube
• Patreon sign-ups have blown up.
• YouTube to Limit Video Quality Around the World for a Month

• Should you make content about the virus?
  • YouTube and other platforms want to be seen as trustworthy and let's be honest creators are not vetted news services so there’s a high risk of content being flagged/demonetized.
  • Covid-19 / Coronavirus videos are being demonitized.
  • YouTube and other platforms want to be seen as trustworthy and lets be honest creators are not vetted news services so there’s a high risk of content being flagged/demonetized.
  • “YouTube videos on COVID-19 are popular, but 'suboptimal' for accurate information, study finds”
• YouTube creators figure out how to film during a pandemic
• Types of content creators should pay attention to or create:
  • Educational content is going to see a surge.
  • Comedy content is surging
  • Kids content/viewership is surging

• Other notes:
• • Content distributors are scrambling to get content out as fast as possible.
  • Brands are taking money off ads and more into the content.

Thanks for listening. Take care and stay safe!

Tom and Carlos

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The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe.

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Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter.

If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com

Podcast Music by Planets Collide and podcast editing by Joe Pacheco