TWIBS 37 | Hayley Boneham of Bonfire - Fun in marketing and the power of brand activism.

The Week in Brand Storytelling

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Join the TWIBS team of Mike Drysdale and Clare Reid as they interview the marketing manager of award winning digital agency Bonfire for the debut episode of The Week In Brand Storytelling season 4.

On this episode Hayley takes us back to 2005 to break down an iconic Australian beer campaign written by top Aussie Creative Director Ant Keogh as her 'call to adventure'. On 'The Trail of Trials' we discuss Hubspot (the marketing tool Hayley can't live without) and 'How to Win Friends and Influence People' the book Hayley credits with making her a better marketer and business leader. Finally at 'the peak of Mt Marketer' Hayley discusses her perspective on what's over (Club House), what's now (brand activism) and what's next (NFT's as a marketing strategy).

https://www.linkedin.com/in/hayleyboneham/

Dear Storyteller created “The Week in Brand Storytelling” to give you instant insights into how the world’s best are using the tenants of brand storytelling to bring their marketing campaigns to life. Brand storytelling and branded entertainment are a crucial elements in any content marketing strategy.
Like everything we produce, we’ve tried to do it in an entertaining and light hearted way. If you have any suggestions or recommendations for future episodes, drop a comment below!

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39 episodes

#Business #Podcasting Education #Marketing #Dear Storyteller #Storytelling #Off Brand Entertainment #Advertising