Manage episode 208817555 series 1148525
Jo: Why do you believe that most of our following are women?
Shane: Well I think sometimes men have that little bit of fear, that they’re going to be involved with something that’s predominately female.
Jo: But why do you think that it’s so driven by females? I know that men care about their health too. We go to the gym, we see men in there, some of the best chefs in the world are obviously men and there’s plenty of men that are into healthy eating. It seems to be an alright thing online, say on Youtube and podcast shows, but then why do men not show an interest in registering for Additive Free Made Easy for example?
Shane: Well I think for a long time, particularly through the generations we’ve been driven to the image of an Australian man. You know, this big-bulky man who has a beard, hair on his chest, drinks cans of VB, eats pies and goes to the footy. So I think that that’s kind of where it started from, and nowadays you see more men in the gym, more men looking after their health, more advertising on manscaping and other bits and pieces, so it is turning, but I think it’s turning too slowly. We need to have more men on board!
“I’ve had my ups and downs, but the factor is that it’s driven me to want to do it even more, because that little cog inside my head keeps telling me that this is for your family and for yourself”.
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