Ep27 - Planning A Successful Google Ads Strategy for Ecommerce


Manage episode 266027588 series 2645960
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In this episode of The Winning E-Commerce Experience Show, Roy Steves from StatBid, discusses paid marketing, Google ads and how to develop a successful campaign. Specifically, Roy discusses.

- What are the right metrics you should be measuring, why ROI may not be a good metric after all

- Tips to manage and run small scale A/B tests

- The strategy used by a successful knitting brand, Connecting Threads

Roy Steves is the co-founder of StatBid, a full service Google Ads solution that specializes in Shopping & Text ads for ecommerce & D2C businesses.

This show is brought to you by DataCue. Your winning e-commerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.

36 episodes