Ep27 - Planning A Successful Google Ads Strategy for Ecommerce

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By Shahram Anver. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode of The Winning E-Commerce Experience Show, Roy Steves from StatBid, discusses paid marketing, Google ads and how to develop a successful campaign. Specifically, Roy discusses.

- What are the right metrics you should be measuring, why ROI may not be a good metric after all

- Tips to manage and run small scale A/B tests

- The strategy used by a successful knitting brand, Connecting Threads

Roy Steves is the co-founder of StatBid, a full service Google Ads solution that specializes in Shopping & Text ads for ecommerce & D2C businesses.

This show is brought to you by DataCue. Your winning e-commerce experience starts from your homepage. DataCue personalizes the banners, images and product recommendations for every visitor to improve conversion and build a brand that your customers love. It works on any Shopify website, no coding required.

36 episodes