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Where do brilliant ideas come from? And, is it possible to do great work under pressure every single day? The Accidental Creative podcast explores how to stay prolific, brilliant and healthy in life and work as a creative pro. Host Todd Henry (author of the books The Accidental Creative, Die Empty, Louder Than Words, Herding Tigers, and The Motivation Code) interviews artists, authors and business leaders, and offers tips for how to thrive in life and work. Listen in and join the conversatio ...
880: Marketing Or Sales - What You Need Most
Manage episode 289937245 series 1809251
By Kevin Miller. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
“For your business, do you need increased marketing exposure to attract more prospects or better sales conversion with the prospects you are already attracting?” This is the question I posed to our Ziglar audience. People responded with needs for one or the other or both of course, but the discussion Tom Ziglar and I brought up was sequentially we need to ensure our sales conversion is up to par before we adequately market. But then we do go into some key principles for marketing to your specific demographic and giving more focus to qualified prospects who are relevant to buy over just generating big numbers of lame prospects you must filter through. You’ll hear some good counsel on finding the prospects most suited to you
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