Manage episode 318513830 series 2829522
This week's episode is part 2 of our conversation with industry veteran Sharane Dorrah. Last week we talked about Sharane’s past, this week we’re looking toward her present and future. Specifically, we’re talking about what she's seen as someone who knows the market but is approaching it with a fresh perspective. It’s the kind of outside of the box thinking that we’re all about!
Sometimes approaching your comfort zone from a fresh angle requires you to be honest with yourself. For Sharane, when she came back, doing the same old sales and transactions didn’t hold the same appeal as before. In her search for a new way of doing things, she realized there was opportunity in the creation of legacy in real estate transactions. If this sounds familiar, that’s exactly our wheelhouse!
“There's a massive disconnect, still, in the traditional realtor business where that world and the investor world operate independently. There's very little trust between the two worlds, and there's very little respect between the two worlds. Some of it merited, some of it not. And I thought, what if I could put on a hat and be a liaison between the two?” – Sharane
There is so much potential in thinking of ourselves as problem solvers. The market is going to shift and fluctuate in ways that might seem a mystery to our clients. Of course, you need to be an expert in where the market is, but you also need to be an expert in all the different options that might be available out there. Exploring options where you can or knowing who to contact to elevate our services is crucial to best serving our clients.
“What if I could go out and find a platform and start teaching the agents? How to ask the right questions, how to better serve their clients, how to think about things, and either take those deals for themselves and build wealth for themselves while serving their clients.” - Sharane
Sharane is a huge advocate for expanding the opportunities for agents to become problem solvers, particularly for women in the industry. It’s a new world out there, and we need to be able to move with it. She’s got a great message to start the year off right, and we intend to hit the ground running!
“Real estate changes all the time, and you're going to have to pivot within that space. Be willing to recreate yourself.” - Sharane
You can find Sharane at: https://www.instagram.com/sharanedorrah/
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