Manage episode 218319739 series 2370725
Have you ever had a problem, discovered the perfect solution… and then turned that solution into a thriving business? When Benita Botello invented Book Beau, a book sleeve for book lovers who take their books on the go, demand was so high that she couldn’t sew them fast enough. Together, she and Arel Avellino turned her brilliant idea into a thriving business, scaling it from a one-woman operation on Etsy to a growing brand.
Listen to this episode of the #ThisIsMyEra podcast for a great conversation about scaling a business from the ground up, building a loyal fan base through social media, and the importance of giving back to your community. Benita’s story is hugely inspirational – in terms of both how she’s transformed her own life and built her business – so this is an episode you won’t want to miss.
32 episodes available. A new episode about every 8 days averaging 40 mins duration .