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Why Does Uber Get Such Bad Press? (Guest: Mike Isaac, Technology Reporter, New York Times)
Manage episode 224615693 series 2158877
Mike Isaac is in charge of covering Uber for the New York Times. He’s covered the company extensively for the past several years and is publishing what will be considered the definitive book on the company. He’s also hilarious on Twitter.
We host Mike and ask him how press leaks occur - what the anatomy of a press leak is and how information gets communicated (and why). Mike explains why leaks are sometimes just symptoms of much larger problems at companies. We also have a long chat about journalism in general, and how stories inevitably lead to other stories.
We speak extensively with Mike about Uber - and why the company receives such bad press relative to its competitors. We talk about his upcoming book, the Uber IPO, and what he would ask Travis Kalanick if he agreed to a sit-down interview.
61 episodes
Manage episode 224615693 series 2158877
Mike Isaac is in charge of covering Uber for the New York Times. He’s covered the company extensively for the past several years and is publishing what will be considered the definitive book on the company. He’s also hilarious on Twitter.
We host Mike and ask him how press leaks occur - what the anatomy of a press leak is and how information gets communicated (and why). Mike explains why leaks are sometimes just symptoms of much larger problems at companies. We also have a long chat about journalism in general, and how stories inevitably lead to other stories.
We speak extensively with Mike about Uber - and why the company receives such bad press relative to its competitors. We talk about his upcoming book, the Uber IPO, and what he would ask Travis Kalanick if he agreed to a sit-down interview.
61 episodes
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