TWIO-24: Ranking number 1 could be more important than you thought

This Week In Organic: SEO & Content Marketing News [Audio Podcast]

This is the twenty fourth episode of, ‘This Week In Organic’, the weekly show that debates the ramifications of the latest SEO and content marketing news. In this episode, among other things we talk about why ranking number 1 on Google could be more important than you thought - Penguin’s a comin, what defenses should you be putting up? And how can can marketers do a better job at integrating online and offline experiences? Plus much more! Our host, David Bain is joined by Lukasz Zelezny from uSwitch, Alexandra Tachalova from AlexTachalova.com and Dave Naylor from Bronco. Sign up to watch the next show live over at www.thisweekinorganic.com and share your thoughts on what’s discussed using the hashtag #TWIO on Twitter. https://www.youtube.com/watch?v=HpVJwnozyXQ In this week's episode we discuss... 1. Ranking number 1 on Google is more important than you thought A study published by Wayfair on Search Engine Land says that you can get a 160% increase on on-site conversion rates if you get your traffic from position number 1 on the SERPs rather than lower positions. The hypothesis is that when clicking on a position number 1 result, people are much more likely to be ready to buy. But is this something that our panel concur with? 2. The Google Penguin’s on the way again – but what do webmasters need to look out for? Gary Illyes says that the next version of Penguin will happen soon, and after that, the plan is for further updates to be delivered in real-time. So if you’re worried about spammy links pointing to your site, is now the time to do something about it? 3. The Wayback machine are building a search engine – what does this mean for marketers? For years it’s been possible to view old versions of websites at Archive.org. But now with extra investment they’re going to building a search engine, meaning that you’ll be able to search for old versions of web pages using keyword phrases. But what benefit might this have for marketers? 4. Amazon opening physical bookstore in Seattle Amazon are going to be opening their own physical bookstore in Seattle. What interests me about this is the convergence of the online and offline world. Now this move by Amazon may indicate that we’ll see a very different high street in 10 years time, but what are the main opportunities that marketers need to be looking at now to better integrate online and offline experiences? 5. Goodbye Twitter favourites, hello Twitter hearts Twitter have replaced its “favourite star” with a “like heart”. They’re possibly influenced by the popularity of hearts on Periscope and wanting to unify user engagement. Or it could be that they hope to appeal to a new generation of Twitter users? What’s with the hearts, and is it significant for marketers? 6. Is LinkedIn an underappreciated gem for SEO? Jayson DeMers at Search Engine Guide has published an article called “LinkedIn: An Under appreciated Gem for SEO”. But is it a mistake to spend too much time on 3rd party websites that you don’t have full control over; or is LinkedIn really an under-appreciated gem for SEO? Transcript: DAVID BAIN: Ranking number one could be more important than you thought. Penguins are coming, what defences should you be putting up? And how can marketers do a better job at integrating online and offline experiences? All that and more in This Week in Organic, Episode Number 24. Broadcasting live on Blab, you’re watching This Week in Organic, the weekly show that debates the ramifications of the latest SEO and content marketing news. Sign up to watch the next show live at www.thisweekinorganic.com. Hello and welcome, I’m David Bain, and each week I’ll be joined by some knowledgeable, opinionated folks to discuss the latest happenings in anything that impacts organic traffic. And as for you in the live audience, get involved. Click on the tell a little bird button, tell your aunt button to your top left-hand side to share the show with your...