S3/Ep 104 - Mallory Gott | If You Don't Know What to Do about a Situation, Flip A Coin

Thoughts That Rock

In this episode, we talk with MALLORY GOTT, who is the Founder & Creative Director of G+A, which is an experiential design firm that uses a deliberate framework and approach to delivering unforgettable events.

THOUGHT #1

If You Don't Know What to Do about a Situation, Flip A Coin

THOUGHT #2

The Straight Line, a Respectable Optical Illusion Which Ruins Many a Man - Victor Hugo, Les Misérables

CONNECT:

• Website: gaexperinces.com
• Blog: Heads or Tails
• The 4 D Community: Sign Up
• Email: [e-mail]
• Linkedin: Mallory Gott

BRAND & RESOURCE MENTIONS:

• Shy Ronnie - Youtube.com
• Wake Me Up Before You Go Go (Wham!) - Youtube.com
• Star Trek - StarTrek.com
• Gatorland Zoo - Gatorland.com
• Sarah DuCoin - Linkedin.com
• Batman - DCComics.com
• Two Face - DCComics.com
• Taco Bell - TacoBell.com
• In N Out Burger -In-N-Out.com
• SNL's Weekend Update (Jane, Ignorant...) -
• Alison Trowbridge - Linkedin.com
• Super Bowl - Wikipedia.com
• Les Miserables - IMDB.com
• Victor Hugo - Brittanica.com
• Phantom Of The Opera - US.ThePhantomOfTheOpera.com
• Wicked - WickedTheMusical.com
• Hard Rock International – HardRock.com
• Thoughts That Rock – ThoughtsThatRock.com
• Certified Rock Star - CertifiedRockStar.com
• Leadership That Rocks: Take Your Brand's Culture to Eleven and Amp Up Results (Jim Knight) - LeadershipThatRocksBook.com
• Culture That Rocks: How to Revolutionize Your Company’s Culture (Jim Knight) – CultureThatRocks.com
• Black Sheep: Unleash the Extraordinary, Awe-Inspiring, Undiscovered You (Brant Menswar) - FindYourBlackSheep.com
• Rock ‘n Roll With It: Overcoming the Challenge of Change (Brant Menswar) – RocknRollWithIt.com
• Cannonball Kids’ cancer – CannonballKidscancer.org
• Big Kettle Drum - BigKettleDrum.com
• Spectacle Photography (Show/Website Photos) – SpectaclePhoto.com
• Jeffrey Todd “JT” Keel (Show Music) - JT Keel

MALLORY GOTT'S BIO:

After years designing experiences of all kinds (events, conferences, trade shows, learning programs, pop-ups, training, and more) for some of the world’s most discerning audiences, Mallory Gott, founder + creative director of G+A, realized that her approach – identifying the feelings she wanted an experience to evoke and then reverse-engineering those feelings through intentional design of each facet of the experience – was anything but typical.

From her unorthodox style, The 4D Framework was born and Mallory began guiding clients through an experience design thinking process, salvaging events, products, and services that seemed beyond help or in danger of falling prey to the status quo.

By focusing on emotion and desire first, working solutions instead of solving problems, and emphasizing intuitively-based decision making over a data-or-die mentality, G+A quickly amassed a portfolio of experiential design success stories helping client after client rediscover their innate magic to fantastic results and resounding success! If you’re a dynamic leader, incredible artist, visionary retailer, charismatic philanthropist, or just generally awesome person whose spidey senses are tingling after that read, then you’re just who we’re looking for, and we can’t wait to meet you!

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