37: Marketing to Moms with Katrina McCarter

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By Laura Berens. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Katrina McCarter, @marketingtomums is the Founder of Marketing to Mums, a marketing research and consultancy firm, and award winning online shopping sit Bubbler.com.au. For the last 15 years, she's perfected the art of marketing to moms, the most powerful consumer demographic responsible for 80% of all spending. Companies need to make sure they're targeting the right audience to get the best sales. Episode 37 of the Time To Be You podcast emphasizes the importance of targeting a niche market. If you don't understand who is responsible for your main source of sales, your marketing efforts won't be as effective as they should be. Oftentimes, the mom is responsible for purchasing products for three different generations.If you're not correctly targeting moms, you're missing out on a powerful market segment and potential sales! -- BIO: Katrina McCarter is the founder and CEO of Marketing to Mums, a research and marketing consultancy located in Melbourne, Australia. She is a marketing strategist who specializes in understanding mothers as a powerful market sector, through experience and research. Katrina is highly regarded for her creative growth strategies and her ability to negotiate strategic partnerships, and works with both small and big businesses to increase sales and profits selling to moms. An award-winning businesswoman and mother of three, Katrina is a sought-after media commentator and an accomplished speaker having spoken in Paris and New York in the past six months. -- Resources: www.marketingtomums.com.au and www.katrinamccarter.com www.instagram.com/marketingtomums Follow Laura on Instagram: https://www.instagram.com/laura_loveandfit/

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