Nir Eyal (Hooked) on mastering the skill of the century

TNW Conference

Ever get the feeling you’re bombarded with too many pings, dings, and rings? You’re not alone. In an age of ever-increasing distraction, technological and otherwise, how can knowledge workers do their best work? Nir Eyal, bestselling author of Hooked: How to Build Habit-Forming Products, wrote the book on the secret psychology of technology. However, in this talk, Nir provides the antidote to the current distraction crisis. Nir shares the findings of his five years of research into how to master what he calls, "the skill of the century," the power to be "Indistractable." Nir's entertaining, research-backed talk provides practical advice and memorable strategies for managing distraction in business and life. Full video: https://youtu.be/WsxSxMzJeJ8 All about TNW Conference: https://tnw.to/conference