TP105 - Using Digital to Build Trust Online


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Building trust with customers online is difficult, particularly when customer expectations are continually changing and competition for trust is growing. But for hospitals and health systems, gaining trust is critical to branding and patient loyalty. In this episode, hosts Reed Smith and Chris Boyer discuss methods in which health systems can use digital to build brand trust. They are joined by guest expert Jeff Sofka, CEO of Bendigo, who shares how organizations can leverage sports partnerships to help with brand building and patient loyalty. Mentions from the Show: Why customer trust is more vital to brand survival than it's ever been The Neuroscience of Brand Trust Americans’ Trust in the Healthcare System Low Compared to Rest-of-World’s Health Citizens Building Trust in the Digital Economy 8 ways to build brand trust online Jeff Sofka on LinkedIn Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

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