What Happens When You Open Young Minds to an Innovative Idea

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Cubetto by Primo ToysNow very young children can learn the basic programming logic with Primo. It is a tactile programming language meant to introduce children from 3+ the basic skills meant to do programming in a manner that they can understand and get excited about without a screen. This is done through the eyes of Cubetto, a little wooden robot whose movements are determined by placement of colorful plastic pieces on a wooden track.

Each color represents a different command: green for go, red for right and yellow for left. The company tried hard to incorporate alliteration into the command colors so that young children will associate with it easily.

The price point for this learning experience is $225.00 for the basic pack including the robot, the command pieces and track and a map. There are additional sets available for $29.00 each and a Color Pack for $45.00. Availability is through Amazon, Barnes and Noble or smaller toy stores around the country or through educational catalogues.

Interview by Scott Ertz of F5 Live: Refreshing Technology.
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