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Episode 7 - Content Marketing
Manage episode 355279861 series 3440409
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In this week's episode, we'll be talking about content marketing for contractors. Why should you care? Because content marketing is a time investment that will attract qualified leads and build brand trust.
There are more ways to get your content on google than ever before, these specifically apply to contractors:
- Local Business Knowledge Panel Card (GBP)
- Plain text organic
- PAA (FAQ’s)
- Video rich results
- Featured snippet (google displays a snippet of content from one of the top-ranking organic results in the SERP)
- Review snippets
- Logo in knowledge panel
Content marketing is content that should stimulate interest from buyers and position YOU as an expert in your field. This includes:
- Blogs
- Email marketing
- Downloadables (eBooks, How To’s etc)
- Video (long and short)
- Website content
- Social media posts
- Podcasts
Create a realistic content calendar with ideas and a clear outline of how much content and how frequently you plan to publish.
Find out how we can help you grow your business: https://elevmarketing.com/
Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.
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