Corporate Social Responsibilites: A Benefit to Society or a Strategic Marketing Campaign?


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Today's workforce generally puts a lot of value on social and environmental efforts of their employer. In episode 6 of Trading Perspectives, John and Sam talk about the social responsibility of companies like Nike and Starbucks and whether or not companies have a responsibility to put benefits to society over those of the company. On the flip side, are corporate social efforts driven by a strategic marketing plan to increase sales and revenue?

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