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Selling with Words and Numbers | Amy Biddle
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Selling with Words and Numbers
Today we’re talking about using the words in your marketing to sell more. We’re also going to talk about reading the numbers that the words produce. That way you can make better decisions in your marketing and advertising.
In the show I promised two things:
- The link to the Facebook Ads Library: https://www.facebook.com/ads/library
- Where to learn more about direct response marketing and copywriting.
Aside from collecting advertising from other sellers -- which you should do if you’re serious about your advertising -- you can learn from other copywriting experts.
Get on mailing lists (online and offline). Study what’s working, and what isn’t. Find out why.
Here are some classic books… books that are my favorites that I turn to over and over again. (No affiliate commission on these recommendations -- just get the books).
Eugene Schwartz, “Breakthrough Advertising”
https://breakthroughadvertisingbook.com
This is the best price ever for this book. Used to be you could only buy this book for between $600 and $1200 dollars US. And it was STILL a bargain at that price.
The next two are on Amazon, so you don’t need links. Just search there for these.
Robert Collier, “The Robert Collier Letter Book”
Claude Hopkins, “Scientific Advertising” and “My Life In Advertising” (two books usually published together in one volume).
You can always find more at https://amybiddle.me including training, blog posts, and all of the podcast episodes (go to the website for full podcast transcripts) as they're released. Make sure to opt-in for emails when you're at the site so you get the exclusive content as it's released.
For additional help with your ecommerce business, here is a book I wrote called, "Retailer's Email Playbook: The 67-Point Master Plan You Can Start Using Right Now to Add 30% or More to Your Bottom Line". Available now in paperback and Kindle versions here: https://amzn.to/3lY2U97
Let me help you with your ecommerce business. Get free ad techniques… discussions on what’s working now… starting and scaling… and more.
Join the free Facebook group, the eCommerce Traffic Handler Facebook Group here: https://bit.ly/3amChIf
Podcast episodes are released weekly on YouTube, as well as on Apple, Spotify, Google Play and all of the podcast outlets. Be sure to "like" and subscribe on your favorite channel so you can get notifications when we release a new episode.
Podcast music by Dan Lebowitz.
https://www.youtube.com/channel/UC38A5qHrlc_Zgua7vL4b96w
Post production by Melinda Fries.
Production Consultant Laurie Carnes.
30 episodes
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