Where Do Memes Come From?


Manage episode 211763338 series 1301465
By BBC and BBC World Service. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
They spread like wildfire, but where do they come from? This week, the world of memes. What goes viral online might seem random, but memes can be engineered and hacked to carry political messages. Trending talks to Gianluca Stringhini, associate professor at University College London. His team has been looking into fringe internet groups – they’ve found that some far-right websites and message boards have a disproportionate impact on the memes that spread on mainstream social networks. Presenter: Mike Wendling Producer: Anisa Subedar Studio Manager: Mike Wooley Picture Caption: One example of the “Distracted Boyfriend” meme Picture Credit: Getty/iStock/BBC

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