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Unpacking The Milkman Model Opportunity #1254
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When? This feed was archived on July 08, 2018 22:12 (). Last successful fetch was on January 09, 2022 12:49 ()
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Manage episode 291909042 series 1449474
Once Upon A Time the Milkman used to deliver fresh bottles of milk to our doorstep. Then, the next day, he'd return and collect the empty bottles and replace them with fresh ones.
These days, we refer to that as a Circular Delivery Model.
Whilst it might seem like a nostalgic blast from the past, it's actually a model that could make a lo of sense for a number of businesses.
If you have a product that is consumable and needs to be replaced or replenished, you should consider the opportunities in the Milkman Model.
It will get you closer to your customer and so you will be able to get real market feedback.
You can incentivise your 'Milkman' to upsell on the spot.
And even if the economics don't quite work out now...just wait till Drone Delivery & Pickup becomes a thing in a few years.
NB: Here's the BIG OPPORTUNITY...create a Milkman Aggregator Business. Provide the delivery and pickup/return services for multiple products and businesses.
#businessmodels #businessopportunity #knowyourcustomer
1012 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on July 08, 2018 22:12 (). Last successful fetch was on January 09, 2022 12:49 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 291909042 series 1449474
Once Upon A Time the Milkman used to deliver fresh bottles of milk to our doorstep. Then, the next day, he'd return and collect the empty bottles and replace them with fresh ones.
These days, we refer to that as a Circular Delivery Model.
Whilst it might seem like a nostalgic blast from the past, it's actually a model that could make a lo of sense for a number of businesses.
If you have a product that is consumable and needs to be replaced or replenished, you should consider the opportunities in the Milkman Model.
It will get you closer to your customer and so you will be able to get real market feedback.
You can incentivise your 'Milkman' to upsell on the spot.
And even if the economics don't quite work out now...just wait till Drone Delivery & Pickup becomes a thing in a few years.
NB: Here's the BIG OPPORTUNITY...create a Milkman Aggregator Business. Provide the delivery and pickup/return services for multiple products and businesses.
#businessmodels #businessopportunity #knowyourcustomer
1012 episodes
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