[11] Chris Marr on Using Social Media to win local business


Manage episode 155915366 series 1170577
By Richard Tubb. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Can Social Media really be used by small businesses to find and win customers locally?

In episdode 11 of TubbTalk, I talk with Chris Marr, a Social Media and Marketing expert.

Chris and I discuss:-

  • Overcoming the common objection "We don't use Social Media because our customers don't use it"
  • Why Social Media is worthwhile for local businesses
  • The perils of not prioritising Social Media (or any type of Marketing) in Small Business
  • Examples of Social Media opportunities for local businesses
  • The mistake of using Social Media to sell to people
  • Who your competition really is on Social Media
  • Joining the dots - How the principles of off line networking successfully work in social networking
  • How a small business can build a following on Social Media
  • The power of Twitter lists
  • Why should businesses seek out Twitter chats
  • Details of The Content Marketing Academy event in Edinburgh,

55 episodes