Episode 104: Nutrition Programs in 2018

Run a Profitable Gym

Two years ago on this podcast, I introduced Nicole Aucoin to CrossFit affiliates. Nicole, an RD, was piloting a nutrition program at CrossFit Port Orange in Florida. From that podcast, hundreds of nutrition programs were launched in CrossFit gyms, resulting in millions of dollars in new revenues.More importantly, many of us are back in line with Greg's vision of CrossFit gyms. As he said in Episode 93, "If you're not changing your eating, you're not doing CrossFit."The prescriptive model is a coaching model: we tell our clients exactly what to do to change their lives. We tell them when to squat, and how many times. But exercise alone won't get the job done: they need nutrition, and they need to see YOU--their trusted coach--as the expert.Enter Healthy Steps Nutrition, Nicole's program.HSN is led by a Registered Dietitian (Nicole).