Manage episode 213754826 series 1402029
Deciding how much to charge for your SaaS is hard, but presenting these decisions on your pricing page is an art in itself. Today our guest is Rob Turlinckx, a digital product designer and co-founder of SaaS Resources. We talk about best design practices for SaaS pricing pages, how to communicate value, overcome objections, and optimize your pricing page for conversions.
- Rob's consulting website
- SaaS Resources — a project co-founded by Rob
- The Effects of Highlighting a “Recommended” Pricing Plan — an article by Ben Labay at ConversionXL
- Basecamp, HubSpot, Zendesk, Intercom, MailChimp — some of the SaaS pricing pages we talk about
- Price Intelligently — a blog by Patrick Campbell
- Episode 96: Building a Global Customer Base with Ed Freyfogle
- The Anatomy of SaaS Pricing Strategy — a free book by Price Intelligently
- The Ultimate SaaS Pricing Resources Guide — a guide by Kyle Poyar at OpenView Labs
- Follow Rob on Twitter: @robturlinckx
- Drop Rob a line and ask him for pricing advice at firstname.lastname@example.org
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