Manage episode 235120821 series 1402029
Many SaaS businesses track engagement for each user individually — pretending that companies don't exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable.
- Sherlock — Derek's product we're talking about
- Userlist.io — Jane's SaaS product
- Clearbit — a tool for enriching customer data
- ProductLed — a resource by Wes Bush on product-led growth
- Notes from Baker St. — Sherlock's blog on product engagement
- Follow Derek on Medium
- Follow Derek on Twitter: @dskaletsky
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