30: From Unknown to Expert with Catriona Pollard

Unclassified Woman

Welcome! My guest today is Catriona Pollard, founder and director of CP Communications, one of Australia’s most respected and innovative PR agencies. She is an international speaker and popular media commentator who made the transformation to the public eye; she shares these experiences in her writing and speaking. She is the author of From Unknown to Expert: How to Use Clever PR and Social Media to Become a Recognised Expert, which is a step by step program.

Catriona has helped thousands of people use her program to success. She is passionate about social media, public relations, business and bringing it all together, in real financial success for entrepreneurs and organisations. She shares insights on her blog: www.catrionapollard.com. She is also a successful artist and sculptor and you can find her work at www.theartofweaving.com.au

In this episode, Catriona shares the following:

• Catriona wanted to be a mother, but never had the right relationship at the right time.
• She went through a 6-7 year grieving process because she NEVER imagined her life without a child.
• Looking back on that difficult grieving time, Catriona realises that she should have sought counselling for her loss.
• She finally realised that her life was a blank canvas: “What is my life going to be? What are the positives about my circumstances?”
• She focused on building her business, personal development, public speaking, art and creativity.
• Catriona has figured out how to turn the negatives into positives.
• “Do you keep sitting in the loss or do you use it in ways to propel yourself forward?”
• We should all avoid blanket statements that pass judgment on others’ choices.
• She explains how she feels and responds to the question: “Do you have children?”
• She manifests her creative energy through artwork, writing, and public speaking.
• She has realised the value in telling the stories of our lives.
• Catriona knows that many people in the world don’t have the chance to enjoy life and make it something beautiful.
• Find out more about Catriona and her business at www.unknowntoexpert.com

I do hope you enjoy this episode. Please subscribe and share with a woman who would benefit from this wisdom. Thank you! For more go to www.michellemariemcgrath.com