S3E09 (Archive) - Have It Your Way: How Mass Customization Is Changing Marketing


Manage episode 230909324 series 2434990
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From the Digital Box Set: This week, we'll explore how companies profit from personalized products, how they market those products, how consumers are drawn to companies that offer customization and how brands use customization to fight competitors. Including how Burger King stole market share from McDonald's by letting customers personalize their burgers. Their slogan: "Have it your way!" This is an archived episode that aired originally on February 28, 2014.

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