S3E09 (Archive) - Have It Your Way: How Mass Customization Is Changing Marketing

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By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
From the Digital Box Set: This week, we'll explore how companies profit from personalized products, how they market those products, how consumers are drawn to companies that offer customization and how brands use customization to fight competitors. Including how Burger King stole market share from McDonald's by letting customers personalize their burgers. Their slogan: "Have it your way!" This is an archived episode that aired originally on February 28, 2014.

121 episodes available. A new episode about every day averaging 27 mins duration .