S3E12 (Archive) - Sunny With a Chance of Mousetraps: How Weather Affects Marketing


Manage episode 231367518 series 2434990
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From the Digital Box Set: This week, we explore How Weather Affects Marketing. With 75 years of climate data cross-referenced with reams of shopping research, marketers can now use the weather to predict sales. Sears Automotive knows that 5-year old car batteries die after three consecutive days of sub-zero temperatures, so they advertise on day four. The busiest day of the week at Harley-Davidson dealerships is exactly 22°C and sunny. When spring temperatures hit 21°C, hair removal products surge 1400%, and BBQ sales jump 200%. And did you know that when the temperature drops just one degree in the Fall - just one degree - mousetrap sales surge 25%? Marketers do. And while they can't manage weather, marketers can certainly now manage the financial implications of weather. It's a whole new day. This is an archived episode that aired originally on March 21, 2014.

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