S3E17 (Archive) - Nudge: The Persuasive Power of Whispers


Manage episode 231894399 series 2434990
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From the Digital Box Set: This week, we look at the subtle art of "nudging." Schools, marketers and even governments are now using small nudges to gently steer people toward making more positive decisions in their lives. Those nudges included sending people a handwritten note when they are behind on their taxes because a handwritten note gets their attention, or putting the image of a housefly in urinals so men had something to aim at, thereby eliminating overspray by 80%. Or the simple act of getting high school kids to fill out a college application before they graduated that changed the course of their lives. Nudges are small, almost invisible and often controversial. It's a fascinating new aspect of influence. This is an archived episode that aired originally on April 25, 2014.

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