S3E25 (Archive) - Dear Terry 2014


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From the Digital Box Set: Well, this is the final episode of the 2014 season. As as we do every year, we turn this show over to our listeners. I'll answer all the marketing and advertising questions listeners have sent in, and this year, the questions are better than ever. We'll trace the history of how Kool-Aid/Lemonade stands came to be, discuss why #1 brands still feel compelled to advertise, explore why Cadillac owners don't like vanilla ice-cream, why advertisers love using babies and small critters in their ads, what the rules are when it comes to the amount of advertising allowed every hour - and more. It's a fun Q&A - hope you'll join us. This is an archived episode that aired originally on June 21, 2014.

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