S4E02 (Archive) - Controversy Advertising


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From the Digital Box Set: This week, we tackle the topic of Controversy Advertising. The number one job of all advertising is to get attention, and many brands choose to use controversial advertising ideas to break through the clutter. It's a risky strategy, as controversy always courts trouble. We look at how Kmart used controversy to blow the dust off its staid image, how Kimberly-Clark used an eyebrow-raising idea to sell a discrete product and we tell the story of how one advertiser tried to sue his advertising agency for generating the wrong kind of controversy during the Super Bowl. This is an archived episode that aired originally on January 9, 2015.

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