S4E06 (Archive) - Marketing Hit Songs

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From the Digital Box Set: This week, we look at how hit songs are marketed. With music sales in decline, recording artists are turning to inventive marketing ideas to sell their albums. From the first 24-hour music video, to hiding lyrics in library books, to downloading a new album onto 500 million music libraries, to the opposite strategy of issuing one single copy of a new album, marketing hit songs has never had more interesting notes. This is an archived episode that aired originally on February 7, 2015.

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