S4E09 (Archive) - Geography As Branding

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From the Digital Box Set: The issue of geography is a subject the marketing world subscribes to. Many companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority. From German engineering to Russian vodka to Swiss watches, "Geography as Branding" is a powerful marketing strategy that often comes with a premium price tag. This week, we explore if that premium price tag is justified... This is an archived episode that aired originally on February 28, 2015.

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