S4E10 (Archive) - The Sharing Economy


Manage episode 235316252 series 2434990
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
From the Digital Box Set: One of the biggest factors fuelling the sharing economy is the mindset of the Millennial generation. A demographic bigger than the Baby Boomers, Millennials have been conditioned by the Great Recession to shed the responsibility of ownership. They want the movie, but not the DVD. They want the music, but not the CD. They want the ride, but not the car. That attitude is beginning to have an enormous impact on marketers, as the biggest consumer demographic in history would rather share than buy. Join us as we explore the marketing implications of the sharing economy. This is an archived episode that aired originally on March 6, 2015.

121 episodes available. A new episode about every day averaging 27 mins duration .