S4E19 (Archive) - Even In The Dark: How Packaging Persuades You To Buy


Manage episode 235794495 series 2434990
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From the Digital Box Set: This week, we explore how Product Packaging influences what you buy. We'll tell the story of how the famous Coke bottle was born, how the psychology behind packaging designs influence you in grocery stores and how Tropicana and Tide learned the hard way that package design can be bad even when it's good. This is an archived episode that aired originally on May 9, 2015.

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